Sanrio!! I'm a biiig kuromi & my melody fan, and my favoritest villager is Etoile!
I'd really love to get into other cute franchise, but there is just so much sanrio everywhere that i ended up fixating on it specifically hehe
i love anything cutesy but i think most of the trinkets i have are from sanrio (keroppi, usahana, my melody and cinnamoroll are my favourites!!) i purchased a few blind bag calico critters a while ago and was even lucky enough to pull the secret figure from the set they're really cute! i don't have any currently, but i sometimes see jellycat plushies and always think they're so cute!
I like anything birb that is cute, yet I've never been into kawaii merch, and never understood the obsession... until Sumikko Gurashi. I love all of the characters (Tokage, Penguin?, and the weed especially). They are such a comfort to me, feel relatable, and give me warm feelings. The movies are entertaining and I hope to get more merch in the future, but I sadly haven't seen much where I live. I do have a Tokage plush I treasure that is dressed up as a bird, almost like it was made for me.
I love Pompompurin from Sanrio. I also Like Rilakkuma. I don’t have any merch of either and don’t know a lot, but I have been eyeing their merch for awhile.
I also have these from conventions i went to; no idea what the brands are though.
I love kawaii franchises! It's like this thread was made for me! ❤
My most favorites would have to be:
♥ Animal Crossing
♥ Sanrio (My favorite Sanrio characters are Cinnamoroll, Kuromi, and My Melody. I also really love Mimmy, she's criminally underrated. She always gets overshadowed in favor of her more successful twin sister, Kitty. I mean, Kitty's great, too, but Mimmy really deserves more love.)
♥ San-X
♥ BT21
♥ Pusheen
♥ Pokémon (I don't watch the anime shows or play the video games, but even I can't resist the ultimately kawaii merchandise they have, especially kawaii products with Pikachu on them.)
Sanrio.
It has cinnamoroll, pompomurin, gudetama, and pochcacco. What is there not to love?
I do like Hamtaro (does that count at all?)
And there is this white wooly looking dog that I see often but idk if it is part of an actual franchise or just randomly made and loved.