It all depends on how you play and view it I think. I don't play much during the week (I just get on to water the flowers and run some townies errands) so on the weekends I play more and it's more fun. I'm trying to fill my catalog, finish my museum (I still can't find some September catches) and collect all my villagers pictures. I just let myself get the Prima guide (yes I know it's inaccurate a lot of the time) but it incentivises me to collect and buy more things to fill up my catalog. I'll also be starting to write more letters to my villagers and fill their houses with better furniture.