How to change a link name?

[The Hidden Owl]

I want to add a link to my Avatar shop in my sig, but don't know how to change the name of the link.
[LINK=Mr. Penguin's Avatar Shop]http://www.belltreeforums.com/showthread.php?173263-✩✩✩-Mr-Penguin-s-Villager-Art-Shop-✩✩✩-OPEN[/LINK]

I guess it doesn't work like that?

 

[VillageDweller]

edit: You do it the other way around~ and you don't type LINK, it is URL!

Mr. Penguin's Avatar Shop[ /URL]

just without the space in front of the the /URL at the end

[URL=http://www.belltreeforums.com/showthread.php?173263-✩✩✩-Mr-Penguin-s-Villager-Art-Shop-✩✩✩-OPEN]Mr. Penguin's Avatar Shop

 

[The Hidden Owl]

Ahh, thanks!