Hm, I've seen his price vary... like between 10-60mil over the time I've been here and on ACC (so pretty much around 5 months between the 2 sites). 10 mil isn't a bad price, though if you were to do an auction, I'd suggest you not start at 10 mil, since that number could scare people off. I know some people have that money up front, but I think a good starting bid is between 500k-2mil. Not sure how much the min increase could/should be, but generally for the popular villagers -- 500k-1mil min increase. (will copy and paste 2nd part, since I ran out of characters)