- One reason to buy these instead of figma for display purposes is that they're all visually part of a set. Similar sizes, same or similar bases, a vagulay familiar design even with the drastically different levels of detail (I.E comparing Lucina to Kirby).
- They're also small, 'cos not everybody has room for loads of larger figures.
- Certain characters like Sheik or Lucina can be otherwise hard to find another figure or merchandise for and even when you can, they're usually expensive, hard to find, or some cheap McDonalds grande toy that look like ****.
- They're quite good quality, especially considering the price.
- They had stock problems and artificial rarity. This can make anything desirable, even when it's something you wouldn't otherwise buy. Once Amiibo lose their charm and they're not hard to find, I can see a lot of people realizing they were just caught up in hype and either selling them or shoving them in a box somewhere.