I have to respectively disagree. Not everyone is going to comment on every "items/changes" posted in a direct. For example, myself - I only play ACNL, so the changes to the forum in regards to the gamers lounge, etc, isn't something I would comment on. Also, with over 53K members, the majority are not going to post about the direct. Yes, for a small portion of the members, the collectibles is a bigger factor to their time on Bell Tree. For me it has become a focus....my main town is pretty much complete, and I do not play other games. So the collectibles is something fun for me to work on. So for me, even though I may not comment on every factor of the Direct's announcements such as improvements, I do notice them and appreciate them. I think it is a shame to lump everyone into the category of "not caring" about things other than collectibles. You know kind of like women lumping all men into the "jerks" category, lol.