My thoughts on it when I first heard about it was, I don't use an alarm clock, I use my phone instead, and not interested in the price tag.
It's also really bulky and ugly looking lol.
As a kid I had an Eeyore digital alarm clock for $20. Eeyore was sleeping on top of the clock. Cute clock, was loud, glowed, and didn't take up much room.
If I was to get an alarm clock today, I think I'd want a boring radium analog clock tbh. It's like ten bucks or so. I feel like a lot less things glow today because screens are so common.