I know of one song that had the complete opposite effect when it came to appearing on an ad...
"Love Theme from St. Elmo's Fire" by David Foster - Either in January 2014 or 2015 (I forget the exact year, but I think it was just before AT&T took over the company), DirecTV ran a series of ads featuring Rob Lowe (one of the main actors who appeared in the '80s film St. Elmo's Fire; and the only main actor from the film still appearing regularly on TV today) advertising the downsides of cable TV and what average people using it frustratingly have to go through. I actually liked these ads because they were humorous and all used the love theme from said movie at the end. This was the first time I heard the song, and fell in love with it (no pun intended). Unfortunately, I think there were rights issues when it came to using the song in the ads, and the campaign only lasted a single month before all ads featuring Lowe were pulled. Ironically enough, this is how I found out who Rob Lowe is. He looks GREAT for being a former '80s teen actor, and I'm happy that I found out about this song and movie from these ads. One of the rare times I found an ad campaign very likeable.
"Love Theme from St. Elmo's Fire" by David Foster - Either in January 2014 or 2015 (I forget the exact year, but I think it was just before AT&T took over the company), DirecTV ran a series of ads featuring Rob Lowe (one of the main actors who appeared in the '80s film St. Elmo's Fire; and the only main actor from the film still appearing regularly on TV today) advertising the downsides of cable TV and what average people using it frustratingly have to go through. I actually liked these ads because they were humorous and all used the love theme from said movie at the end. This was the first time I heard the song, and fell in love with it (no pun intended). Unfortunately, I think there were rights issues when it came to using the song in the ads, and the campaign only lasted a single month before all ads featuring Lowe were pulled. Ironically enough, this is how I found out who Rob Lowe is. He looks GREAT for being a former '80s teen actor, and I'm happy that I found out about this song and movie from these ads. One of the rare times I found an ad campaign very likeable.