Here’s my unpopular opinion, though it might be my southern attitude, and really jock mindset talking.
College football is the most important money maker for a college, and it is a vital part of supporting it’s students, the most important part I think. The big money that they make from TV conference deals like the BIG10 or SEC network, pay for the textbooks that the kids read, the desks they sit on, the buildings they learn in, and pay for the college professors paycheck. Rich donors even donate more money when the football team is winning, just look at the University of Baylor. Heck, the University of Oregon only gets so much money from the Nike owner, because he wanted the football team to have better practice facilities and attract recruits so they could win in football.
Without college football or athletics, colleges wouldn’t be able to provide as strong of an education as they do now, nor support their programs, students, and their employees.
And since winning means a lot more money for the colleges, I’d argue that coaches deserve to be payed the millions that they are, and also go so far as that college football athletes deserve to be payed in addition to their scholarships, the university’s make so much bank off these young men who are putting their bodies through so much strain and danger, it’s only right to give them a cut of the pie so to speak.
If I'm correct, most if not all of the money generated from college sports just goes right back to their athletics department and not the rest of the university, so it wouldn't be paying professers, etc. Public colleges actaully make most of their money through government funding. I can agree that sports do help bring more attention and popularity to a college which could help with enrollment, but sometimes it can be ridiculous how the sports teams are getting millions of dollars to build new facilties, when often times other parts of the universties/college (such as science departments) are in need of new equipement and stuff, but cannot find the funding for it.
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