I think they could have aimed a little higher for the target audience, at least Nintendo of Europe have been able to pull off advertising for older gamers including for the Animal Crossing franchise. This is a problem with the US, they are still intent on targeting games for children. It's gotten a little better over the years, but when they show 13 year olds playing Animal Crossing and pokemon and no one else over that age, it has kind of made me feel bad in the past.