Oh boy I'm quite the lip balm collector and I have very strong opinions lol. Out of the choices I'd say ChapStick and Burt's Bees is usually what I go for mostly. They both have some really nice scents and I like Chapstick's seasonal ones like Pumpkin Pie. I used to use EOS but I realized over time that it dried my lips out more than anything and I was using it a lot and a few of mine smell like cardboard!! Also like some other people said, vaseline is pretty good too and I use it when it's winter and I need some heavy duty stuff. Their small containers specifically for lips are pretty nice.