Unfortunately, I agree with those who have said this trailer makes the game look really boring.
While fishing, catching bugs, and fossil hunting are pretty much the hallmarks of AC games, and swimming is a neat new feature, those are far from the main selling points of the game. They mentioned the ability to shop for accessories and such, but only in passing and without much detail.
Why not show a demonstration of the extent of the customization in the game? I'm sorry, but if I was brand new to the idea of AC, what would interest me is the ability to create my own clothes, customize furniture and the exterior of my house, and customize my town with public works projects; the fact that it allows you to create a bustling, lively town full of cute animal villagers and colorful shops; the ability to invite friends over to my town, and to visit my friends' towns... Not that I can dig up rocks in the ground.
I guess they were going for an advertisement in the style of those "
Come visit beautiful Nevada!" or "
Take a trip to exotic Indonesia!" travel ads, which is a cute idea in theory, but the execution totally flopped. The narrator was a really odd choice. She sounds like she should be trying to sell me toothpaste or anti-aging face wash, not an Animal Crossing game. And the liberal use of adjectives spoken in that silky, borderline-monotonous voice just feels like overkill. It's just... silly, and kind of weird.
Don't get me wrong, I love fishing and bug catching and fossil hunting in AC. I really do. But that's not really how you market a game in America.
A more successful approach, in my opinion, would have been to focus on customization, shops, the mayor aspect, and perhaps show some humorous dialogue or scenes from the game. Something to hook people, to spark interest. The fact that AC can be totally serene and mellow is great, and I love that about it. But I feel like with this trailer they were going for something serene and mellow, and sailed right on past it, straight into totally boring.
