ACNH × Sanrio Crossover Discussion + Question Thread 💗

Were you successful in buying a pack of Sanrio amiibo cards from Target today (03/26)? 🇺🇸


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There was a post earlier in this thread a couple weeks ago about how the standard Animal Crossing amiibo cards were not a big success with New Leaf and Nintendo ended up with a bunch of extra stock. (apologies I can't find the post at the moment and can't remember who to credit).

Going by sales figures, the player base for New Horizons is much bigger than New Leaf and the series is more popular than ever for a myriad of reasons.

A charitable reading of this situation would be that Nintendo strongly underestimated demand based on past disappointment of AC amiibo sales. If this is the case, hopefully they now realize they misjudged demand and will restock them.

The other reading of the situation would be that Nintendo intentionally produced a lower number to drive immediate sales. I'm sure there are probably other examples, but in recent memory, I'm reminded of the limited time window of Super Mario 3D All-Stars, which is going out of production on March 31 after only 6 months.

I feel like I don't know enough personally to know the answer, these are just some things I have observed.
 
They've taken the listing for the Sanrio amiibo cards off the Nintendo UK store. I can still see it in my wish list but when I click it it redirects me to the homepage. Hopefully a restock pretty soon!
 
I wouldn’t count on a restock
There was a post earlier in this thread a couple weeks ago about how the standard Animal Crossing amiibo cards were not a big success with New Leaf and Nintendo ended up with a bunch of extra stock. (apologies I can't find the post at the moment and can't remember who to credit).

Going by sales figures, the player base for New Horizons is much bigger than New Leaf and the series is more popular than ever for a myriad of reasons.

A charitable reading of this situation would be that Nintendo strongly underestimated demand based on past disappointment of AC amiibo sales. If this is the case, hopefully they now realize they misjudged demand and will restock them.

The other reading of the situation would be that Nintendo intentionally produced a lower number to drive immediate sales. I'm sure there are probably other examples, but in recent memory, I'm reminded of the limited time window of Super Mario 3D All-Stars, which is going out of production on March 31 after only 6 months.

I feel like I don't know enough personally to know the answer, these are just some things I have observed.
Yes, but that would be the logical approach. Based on past experiences, I never put it past Nintendo to choose the opposite approach.
 
They've taken the listing for the Sanrio amiibo cards off the Nintendo UK store. I can still see it in my wish list but when I click it it redirects me to the homepage. Hopefully a restock pretty soon!
Ooh, that is surprising. I wouldn't be mad if my prediction above about not hearing anything until next week was wrong.
 
It’s Nintendo’s product! They choose how much to produce and where to sell it too, and ultimately the fact that they sold out in no time at all (less than a minute, Twitter is reporting) tells you that Nintendo clearly did not produce enough product for whatever reason, and that’s why Target have had to cancel orders. Again, if Nintendo had actually produced enough without the need for such a limited sale in the US, you would not have people complaining on here about the product selling out within ten minutes!
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It’ll be early next week, I imagine.
Target had to cancel orders because target offered more product than they had. Thats completely on target.

I agree that if nintendo sold more cards to target more people could have bought it but beyond that, not nintendos fault.

Also, they did not sell out in 1 minute at all. The website crashed, that's all that happened. Read this thread, there were people who placed their order around an hour after they came out.

Orders were also being cancelled because targets were selling stock in store when it was meant to be all done online, as per targets own advertisements. This is why they ran out of stock for online orders. Because of targets own failures. None of that part is on nintendo.
 
Meanwhile here in the UK we are still in a national lockdown and no shops are open to buy them.

To all those in other parts of the world that got their hands on them, enjoy all the new characters!
 
Count me in as part of the group constantly spamming place order from 9-10 this morning. Unfortunately I watched the stock continuously go down while still getting errors saying they weren't available until it was out of stock entirely OTL I'm still gutted I wasn't able to get a pack (if anybody miraculously has an Etoile card they don't need..... wink wink nudge nudge... LOL) but seeing orders get canceled, that would have destroyed me even more 😔

I'm so happy for those who managed to get their hands on em... enjoy those lovelies💪
 
That was to be expected given there was a previous report that they're supposedly not being released in the UK until April. It's the end of the work day now so safe to say we won't hear anything before next week.
Ah I missed that, last I heard was end of March. Thanks!
 
Just ordered two packs off the Nintendo UK Store through accessing the product through my wishlist!
Oh my gosh! Could you please post a link? As I didn't have them in my wishlist before the listing went down!

Edit: suppose the actual listing doesn't exist if they've been pulled from the website...
 
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I don't know how true it is, but Twitter is trending Sanrio because Target sold out of them almost right away.
 
There was a post earlier in this thread a couple weeks ago about how the standard Animal Crossing amiibo cards were not a big success with New Leaf and Nintendo ended up with a bunch of extra stock. (apologies I can't find the post at the moment and can't remember who to credit).

Going by sales figures, the player base for New Horizons is much bigger than New Leaf and the series is more popular than ever for a myriad of reasons.

A charitable reading of this situation would be that Nintendo strongly underestimated demand based on past disappointment of AC amiibo sales. If this is the case, hopefully they now realize they misjudged demand and will restock them.

The other reading of the situation would be that Nintendo intentionally produced a lower number to drive immediate sales. I'm sure there are probably other examples, but in recent memory, I'm reminded of the limited time window of Super Mario 3D All-Stars, which is going out of production on March 31 after only 6 months.

I feel like I don't know enough personally to know the answer, these are just some things I have observed.
That was my post, I think. And yeah, the initial release of the AC amiibo line sold so poorly that it was almost single handedly to blame for crashing the amiibo market at the time. So yeah it figures they'd understock these. Even when the Sanrios were first released back in 2017 for EU and JP regions they sold at a steady rate, compared to what we're seeing now. They were in stock for some days to a couple weeks before selling out eventually back in 2017. As much as I hate to say it, knowing Nintendo, I wouldn't count on a restock of these. I could be wrong, and I sincerely hope that I am, so everyone can get a pack. But nintendo seems hyper allergic to repeating past mistakes like over printing cards, even when theres clearly a market to do so.
 
A number of reports on Twitter now about people able to get them from the Nintendo UK Store if they have it in their wish list... but not everyone else. :(
 
I knew Nintendo was going to choke up on this. I would love to have been wrong, but they really need to do better and or give people a digital option to buy.
 
A number of reports on Twitter now about people able to get them from the Nintendo UK Store if they have it in their wish list... but not everyone else. :(
Even having it in my wishlist it doesn't show up as available to buy.
 
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